Search Engine Optimisation - Team Lead - (Mumbai)

You’re entranced by the power of search engines over our daily lives–and you’d like to harness some of that power to make a difference to our clients. Come be a team lead for search engine optimisation at Pinstorm. You’ll begin your day by understanding the brief and objective for the campaign, then formulate your target audiences and their likely behaviour patterns. You will then, use your expertise along with the training we give you to figure out how search behaviour can be used to deliver on the marketing objectives. You will oversee the determined keywords that will connect consumers to your clients, optimise the site for the keywords and deliver great RoI for our clients. You manage, optimise and troubleshoot campaigns every day. Sometimes it might seem that you’re a one-man (or one-woman) marketing army.

Skills - We're not asking for you to have any fancy qualifications or recommendations. All you need to have is:

• Strong in verbal, numerical and strategic reasoning: if you’re the type who’ll do well at GMAT or CAT, then run away from a boring MBA degree and start managing global brand marketing here from day 1.
• You have a passion for the internet and online marketing – you believe the traditional world of media has played its course and digital is the future.
• You’re keen to grow your career in Mumbai.
• You’re a quick learner – we do train you well – but we set you free real soon on your own brands – we assume you don’t need too much spoon-feeding.

Your task at hand:

• Ability to come up with required SEO strategies meeting Client requirements. Research and analytical background.
• Ownership and accountability of campaigns.
• Quality Assurance – Quality of deliverables by teams.
• Client Interactions – Interaction with clients whenever required with a sound knowledge of all technical issues related to search engines and SEO friendly websites.
• Project Management: Strong at project planning & strategy, keeping up to timely project schedules. Continuous process enhancements.
• Implementation of SEO program : on page, off page optimization, Site Audits, Keyword, Research, Head and Body Recommendations, Technical Recommendations and forum search and competitor analysis.
• Knowledge of tools, websites, blogs on SEO/SMO, sound knowledge of Google Webmaster guidelines and Google analytics tool, keyword research tool.
• To work with the communication partners in each team: Writer, Designer, SEM specialist, Analyst to create compelling and result-driving communication for clients.
• To be responsible for all social media communication that expresses the communication needs of the client.
• Team building and Training – sharing knowledge, training the new executives and other team members.

Timing: Immediate

Compensation: Competitive salary, stock options on confirmation, performance-based incentives.

If you don’t think you’re right for this opportunity, but know someone else who might be, do send this page on to them.

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