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Welcome 38.103.63.18 from Washington, United States. Search engines tell you people clicked on your ads. But that’s not enough. You want to know where they came from. What time they came. What day of the week more of them tend to come on. What phrase the person from Melbourne searched on yesterday before she came to your landing page. And what they did after coming to the landing page – where they went next. And more. That’s the kind of information our clients enjoy on their information consoles for the search campaigns they run through us, across search engines and across geographies. We can deliver visitors from pinpointed geographies, across languages, searching for a relevant term to your business – and bring them to your site. In predictable volumes. This is the new face of brand promotion worldwide. Self-selected, highly-qualified inbound leads. The opposite of spam. The traditional way to do marketing communications is to create a message and get it out to as many appropriate people as possible. ‘Outbound’ marketing, if you will. Banner ads, telemarketing, email marketing are all examples. But with clickthrough rates of banner ads plunging to less than 0.1%, with do-not-call lists and with spam filters in place, the world needs something other than ‘outbound’ marketing. In-bound, targeted search marketing is, we believe, the answer. The quality of leads we deliver is what keeps our clients with us over the long haul. In one case, our client demonstrated that the leads we provided converted about 50% better than the leads they acquired through banner advertising on the top sites in the same geography. And cost less per lead. We’re happy to work on a a pay-per-lead basis, where we pay for the media, the strategy, the creative and you just pay for the leads that accrue from all of these efforts. Now how many of your marketing partners have that kind of confidence in their work? Online actions, sales, resumes…. What does your business need? Tell us about your particular business issue and we’ll try to get to a solution that works for you. Perhaps you don’t sell online – but want to use the medium to get leads. Perhaps you don’t have the infrastructure to deal with leads – we can help there too. For several of our clients, we manage the “continuing communication” with their prospect bases, through a combination of blogs, forum marketing, SMS and opt-in email. We should be able to come up with a simple solution that makes sense for your business. Try us.
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