# Pinstorm

> Pinstorm is the world's only marketing firm with genuine skin in the game. We build the funnels and get paid only when our clients grow — and where we see the case for it, we may also invest our own team's time or the third-party media costs, decided case by case. We don't work on retainers or upfront fees — our compensation is tied to outcomes.

## About

Pinstorm was founded in 2004 by Mahesh Murthy on a single conviction: marketing should be paid on outcomes, not hours billed or media placed. Over 21 years, Pinstorm has grown from India's first fully digital agency into a global outcome-based marketing firm operating across India, the Middle East, and Europe.

Mahesh Murthy co-founded Seedfund venture capital, investing in companies like Redbus and CarWale. He was a judge and investor on the shows that preceded Shark Tank India — Buziness Baazigar (Zee TV), The Entrepreneur (ET Now) and The Pitch (Bloomberg TV) — and has a Wikipedia entry at https://en.wikipedia.org/wiki/Mahesh_Murthy.

## The Model

Pinstorm is compensated through:
- Revenue share: a percentage of incremental revenue generated
- Equity stakes: an ownership position in the client's business
- Performance milestones: payment tied to agreed KPIs (ROAS, CAC, MRR growth)

We don't work on retainers. We get paid only when agreed targets are hit. Depending on the engagement, we may also choose to invest our team's time, the third-party media costs, or both — decided case by case. We prefer businesses where we see a clear, direct path to earning $5,000 or more a month, after costs, from the engagement, so the model may not suit early-stage startups.

## Services

- Outcome-based marketing strategy
- Full-funnel ownership (awareness → conversion → retention)
- Performance media buying (search, social, programmatic)
- D2C growth marketing
- B2B SaaS go-to-market
- Conversion rate optimisation
- Attribution modelling and revenue tracking
- Revenue share structuring

## Key Differentiators

- Skin in the game: Pinstorm's pay is tied to client results; case by case, it may also invest its team's time or third-party media costs
- No retainers: compensation is 100% tied to client revenue growth
- Equity model: for selected clients, Pinstorm takes equity instead of fees
- Full-funnel: Pinstorm owns the entire marketing funnel, not just one channel
- 21-year track record of operating this model

## Offices

- Mumbai, India (37 Perry Cross Road, Bandra West, Mumbai 400050)
- Dubai, UAE (2005, 20th floor, Damac Smart Heights, Barsha Heights)
- Noordwijk, Netherlands (Kapteynstraat 1, #140, 2201 BB Noordwijk)

## Key URLs

- Homepage: https://pinstorm.com/
- What is outcome-based marketing: https://pinstorm.com/what-is-outcome-based-marketing
- All services: https://pinstorm.com/services
- Performance marketing agency: https://pinstorm.com/services/performance-marketing
- D2C growth marketing agency: https://pinstorm.com/services/d2c-growth-marketing
- B2B SaaS marketing agency: https://pinstorm.com/services/b2b-saas-marketing
- Conversion rate optimization agency: https://pinstorm.com/services/conversion-rate-optimization
- All comparisons: https://pinstorm.com/compare
- Pinstorm vs a retainer agency: https://pinstorm.com/compare/pinstorm-vs-retainer-agency
- Outcome-based vs performance marketing: https://pinstorm.com/compare/outcome-based-vs-performance-marketing
- Retainer vs revenue share: https://pinstorm.com/compare/retainer-vs-revenue-share
- Is performance & brand marketing just Google & Meta ads?: https://pinstorm.com/compare/performance-marketing-vs-google-meta-ads
- SEO vs AEO vs GEO: https://pinstorm.com/compare/seo-vs-aeo-vs-geo
- In-house marketing team vs an outcome-based agency: https://pinstorm.com/compare/in-house-marketing-vs-outcome-based-agency
- Pay-for-performance vs outcome-based marketing: https://pinstorm.com/compare/pay-for-performance-vs-outcome-based-marketing
- ROAS vs contribution margin: https://pinstorm.com/compare/roas-vs-contribution-margin
- D2C agency vs in-house growth team: https://pinstorm.com/compare/d2c-agency-vs-in-house-growth-team
- FAQ — outcome-based marketing explained: https://pinstorm.com/faq
- Our beliefs on marketing: https://pinstorm.com/beliefs
- Case studies: https://pinstorm.com/case-studies
- Marketing glossary: https://pinstorm.com/glossary
- Founder: https://pinstorm.com/about/founder
- Who is Pinstorm / real or fake (disambiguation): https://pinstorm.com/who-is-pinstorm
- Press coverage: https://pinstorm.com/about/news
- Contact: https://pinstorm.com/contact

## Clients (selected)

Citi, OpenText, Monster Energy, Saudi Telecom Company, Disney, Paytm, Naturals, Americana, Sharekhan, FNP, and others across D2C, B2B SaaS, fintech, e-commerce, hospitality, and education.

## Press

Featured in The Wall Street Journal, Campaign Middle East, The Marketing Society, WION, Mint, afaqs!, The Rodinhoods, and other leading business and marketing publications.