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Pinstorm and its founder Mahesh Murthy have been covered by Forbes India, The Wall Street Journal, Campaign Middle East, The Economic Times, Mint, Campaign India, and over 25 other publications. The coverage spans two decades of a consistent, contrarian argument: that marketing agencies should only be paid when their clients grow.
Mahesh Murthy's appearances as a judge and investor on the shows that preceded Shark Tank India — Buziness Baazigar (Zee TV), The Entrepreneur (ET Now) and The Pitch (Bloomberg TV) — have also brought national attention to the principles of outcome-based investing and marketing accountability — the same principles Pinstorm has operated on since its founding in 2004.
Campaign Middle East & The Marketing Society · October 2025
"Mahesh Murthy, Managing Director of Pinstorm, is one of five senior marketing leaders invited to a roundtable co-hosted by The Marketing Society and Campaign Middle East — discussing the shift from SEO to Generative Engine Optimisation (GEO), how large language models can produce culturally relevant content, and the ethics of AI-driven brand strategy in the Middle East."
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