Compare the models. Then decide.
Most agency marketing is designed to blur distinctions. These pages do the opposite: side-by-side, dimension-by-dimension comparisons of the compensation models and disciplines we get asked about most — including the cases where the answer isn't us.
Pinstorm vs a traditional retainer agency
How Pinstorm's outcome-based model compares with a traditional retainer agency — who carries the risk, how each gets paid, what gets measured, and when each makes sense.
Outcome-based marketing vs performance marketing
Performance marketing measures actions — clicks, leads, installs. Outcome-based marketing ties agency pay to business results — revenue, CAC, ROAS. Here is the difference, dimension by dimension.
Agency retainers vs revenue-share agreements
A retainer buys agency capacity; a revenue share buys agency commitment. How the two compensation models compare on risk, incentives, cost, and when each one makes sense.
Is performance & brand marketing the same as Google & Meta advertising?
Google and Meta are two channels, not a marketing strategy. Byron Sharp's evidence — mental availability, reach over targeting, light buyers, the 95:5 rule — explains why brands that only buy Google and Meta ads stop growing.
SEO vs AEO vs GEO: what's the difference?
SEO optimises for search rankings, AEO for being the direct answer, GEO for being cited by AI engines like ChatGPT and Gemini. What each one is, how they differ, and why you need all three.
Still weighing it up?
Start with the definitions — what outcome-based marketing is and how evidence-based marketing works — or tell us the revenue number you're trying to move and we'll tell you honestly which model fits.