Our Story
Pinstorm was founded in 2004 by Mahesh Murthy on a single idea: that the agency model was broken beyond repair. Agencies billed for time. Clients paid for results. That misalignment created an industry that optimised for presentations, awards, and retainers — while the client's bottom line bled quietly.
The answer wasn't a better agency. It was a different kind of firm entirely. One that had skin in the game. One that often paid for the media, built the creative and owned the funnel — and got paid only when the client grew.
“Skin in the game isn't a tagline. It's our entire business model.”
Over 21 years we have worked across India, the Middle East, and Europe. We have taken equity stakes, revenue-share agreements, and performance contracts. Every dollar we earn is tracked to bottom-line results we produce. Every campaign we build is measured against actual business outcomes.
Known through Mahesh's writing, his appearances as a judge-investor on the shows that preceded Shark Tank India — Buziness Baazigar, The Entrepreneur, and The Pitch, and his unfiltered LinkedIn commentary, Pinstorm has become the firm that boardrooms call when they're tired of being sold to. We don't pitch. We challenge assumptions. And when we believe strongly enough, we put our own time and media money on the line.
That's the only model that makes sense. It always has been.