The world is changing. Is your marketing?
By Mahesh Murthy·Founder, Pinstorm·Published 15 March 2026 · Updated 8 May 2026
The short answer
A world where the industrial era practices of command-and-control or even Kotler-type 4P approaches simply don’t cut it any more.
At Pinstorm, we believe brands need to radically change the way they market.
We’re in a world that changes by the minute, where free media has greater reach and credibility than paid media and where prospects talk about you and your competition 24 by 7.
It’s a world where not just desktops and mobile phones – but TV programs, billboards and newspapers are going digital.
A world where the industrial era practices of command-and-control or even Kotler-type 4P approaches simply don’t cut it any more.
A world that demands a different kind of brand management thinking.
At Pinstorm, what we offer is a completely new approach to managing your brand in this digital age. An approach driven by creativity in media, messaging and constantly optimized through measurement of performance.
An approach that sees web design, search advertising, search optimization, viral videos, Facebook campaigns, Twitter updates, real-time listening and responses as a seamless set of tactics that stem from one overarching brand strategy.
An approach that has helped our clients – some of the largest brands in the world win comprehensively in their markets.
Do read about us, see the work we’ve done, hear what our clients have to say, explore some of the technologies we’ve developed and if we do interest you, write to us – we’ll get back in real time!

